capella university
SOCIAL REVAMP
With help from: Sara Goldsmith (Creative Director), Miklas Mennake (Associate Creative Director), Claire O’Neill (Associate Copywriter), Matty Poitras (Creative Director)
For Capella University students, their campus community is online. It’s where they interact with their classmates and encourage each other to keep learning in their classes and in their careers.
Capella’s social feed needed to reflect the modern education they offered and be up to date with what their students want from their online community.
From this
…
To this.
HIGHLIGHTS
To show that FlexPath accommodates any path, we use a simple FlexPath RTB lines and create a new path each time. The path animates on and interact with the copy.
We create posters that bring the real world into the digital world to send some encouragement to our students.
Using our campaign imagery, we start the conversation with our students on how Capella’s innovations helped them earn their degree.
All our students are different. They may even celebrate holidays differently. We took a page from popular zodiac posts and make these posts on how each type of Capella student celebrates each holiday.
We love celebrating our students and alumni. These posts talk about some of our most successful grads and how they were able to reach their goals through Capella.
Capella wants to make your future brighter. We use these neon signs to send a word of encouragement to our students and alumni to keep pushing.