STRAYER UNIVERSITY
SOCIAL REVAMP
With help from: Sara Goldsmith (Creative Director), Miklas Mennake (Associate Creative Director), Claire O’Neill (Associate Copywriter), Matty Poitras (Creative Director)
For Strayer University students, their campus community is online. It’s where they interact with their classmates, share ideas, and encourage each other to graduate.
Strayer’s social feed needed to reflect the modern education they offered and be up to date with what their students want from their online community.
From this
…
To this
HIGHLIGHTS
Strayer has innovative programs. This template highlighted lesser-known facts and share them with the student.
To motivate our students throughout the quarter, we created a template that offered fun sayings and a countdown.
To help their students and alumni find jobs, we complied quick career tips so they can find the perfect job.
Using the native space, we utilized tools that allowed students to ask questions about our various programs and create a post like this to share this information.
Following the brand’s mission to hep you graduate, we created a new series of posts - study tips. Curating the tips from online, we offered quick quips of the tips.
#MondayMotivation is huge. We wrote our own quotes and illustrated them on our brand portraits for a fresh take.