STRAYER & CAPELLA UNIVERSITY

University Rebrand

These two sister universities were looking to update their look to match their innovative online courses.

We updated their logos to feel light and modern, had the shield shapes and primary reds match so that the universities could appear together fluidly. But where Capella is about community and marking your own path, Strayer is about innovation and staying ahead of emerging trends. So their color palette, photography style, typefaces, and overall identity needed to be pulled apart,

The name Capella University comes from the brightest star in the constellation, Auriga.
We wanted to keep this guiding element throughout the whole brand.

Capella University has a focus on older, more professional students with pops of red and white and purposeful natural light in each image, symbolizing the Capella star.

Strayer University is on the cutting edge of education technology so we created a sleeker look by taking out the year they were founded and making the pillar larger flipping the negative space.

Strayer University focuses on younger, more active students. Each photo has the model in mid-activity, rarely facing the camera. Cyan and yellow tones are showcased in their photography as well as dark shadows.