BUD LIGHT SELTZER
Platform
2023, some call it the year of the seltzer. I remember it as the year Bud Light Seltzer took over.
Well maybe. As the third-largest hard seltzer in the country, we had some room to play and reinvent ourselves from our beer-based older brother, Bud Light. We had to let the youths know that despite the Bud Light name, there’s NO BEER in this drink. So we showed off what was in the inside, 100% hard seltzer. 0% beer. Kind of obvious. But it needed to be said.
Anthem Super Bowl Spot
Seltzer Sub-Brands
BLS is so much more than the classic flavors. They have several sub-brands that we introduced using the bubbly fresh brand idenity.
Seltzer Stans
Our target audience is highly social and truly trusts the influencers they follow. But why leave all the influencing perks to them?
In 2023, we called all Seltzer Stans to turn their friends on to Bud Light Seltzer. When they signed up to be a Seltzer Stan, they got a 100% unique promo code to influence with.
When others use the code, everyone gets a discount on this 100% hard seltzer, 0% beer Bud Light Seltzer.
