CAPPELLA UNIVERSITY

Learn Smarter Campaign

With help from Claire O’Neill (Associate Copywriter), Miklas Mennake (Associate Creative Director), Matty Poitras (Creative Director), Sara Goldsmith (Creative Director)

We crafted a vibrant, hyper-real visual identity for Capella University, distinguishing it from competitors and portraying it as a modern, engaging choice. This fresh design, typography, and lively color palette placed Capella among today's most appealing brands. We also created and directed photography that conceptually demonstrated Capella's benefits using playful props and pops of red.