CLOROX BRAND
clean feels good
In a world where feeling good is more exception than norm, we often overlook one of the simplest emotional spark plugs… the feeling of clean.
With Clorox, clean is joy, pride, an oasis, a jolt of energy, unrivaled confidence. It’s time we show the world how Clean feels good.
A new platform for one of the most iconic brands.
case study
we started with updating our iconic Clorox wipes
Clorox relaunched their Disinfecting Wipes with Feel-Good MESSages. Every wipe features a series of affirmations that you can see best when you wipe up a mess.
