CLOROX BRAND

We’ve got your back to school

Back to school means back to morning routines, after-school practices, new math you've never heard of, and new messes. For all of it, Clorox has your back to school.

The twist: no new footage. The client asked us to build the campaign entirely from past assets, and we cut something that feels fresh, dynamic, and a little unhinged in the best way.