Brita

clearly brita

There are a lot of water brands out there. Brita needed a platform that was smart, competitive, and impossible to misread. Clearly Brita. Designed to answer any water-based ponderings you might have.

One idea, 20 unique pieces, 7 RTBs, and a new design system built to flex across film, social, and OOH. Because when the water's cleaner and the answer's obvious, the choice is Clearly Brita.