Brita

clearly brita

In 2024, we gave Brita a new platform to hang their hat on, Clearly Brita. It’s designed to clearly illustrate the many clear reasons to choose Brita. In the process, we created 20 unique pieces for 7 different RTBs with a new design style to feel fun, clean, smart, and clear.

Because water that’s clearly cleaner, clearly smarter, and clearly better, the choice is…Clearly Brita.

With the help of, Colleen Keesey (Creative Director), Matt Portman (Creative Director), Jessica Farac (Associate Creative Director), Gray Roach (Art Director), and Brandon Kim (Copywriter)