CLOROX
spring Clean It
The "spring" pictures on your calendar are lying to you. You want to feel like a bunny sniffing tulips. You're actually an unpaid, rainy-day child entertainer, or a 30-year-old screaming at 6-foot 18-year-olds to shoot the damn ball.
When actual spring sucks, spring cleaning is the mood boost your March bracket isn't.
And we didn't stop at film. Weather-reactive OOH meets people on their grayest days. Now, doesn't that feel good?
Out of home
On days when the weather is less than best, cleaning can be a feel-good mood boost.