CLOROX BRAND

Mess-ages

Everyone looks at the wipe after they clean. It's the best part. Proof you did the thing.

Mess-ages turns that habit into the payoff. For the first time, Clorox changed the wipe itself, printing messages like "Whooo," "Hooray," and "Oooh that feels good" into the product. The more dirt you pick up, the bigger the celebration.